(I owe this one to my friend Lars Finskud at Vanguard Strategy – thanks Lars!) Most of us are familiar with the idea of the marketing “AIDA” framework […]
Strategy
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All the KPIs you need in a digital twin dynamic business model
Most organisations have Key Performance Indicators or KPIs for top level performance-tracking – financials of course, but often other factors like sales growth and staff turnover. And many […]
Strategy
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The “net promoter score” hype and the true sales-growth mechanisms
So here’s another hyped up fad – Net Promoter Score (NPS). Leaders understandably dream of simple magic bullets that will solve their biggest challenges, and how to drive […]
Strategy
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Temp staff – the fix that fails
UK followers will know that our beloved National Health Service (NHS) is in deep trouble, with staffing shortages and high staff turnover across many of its medical professions. […]
Strategy
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A complete digital-twin business model in 40 hours!
Though long past the date when I should have ‘retired’, I just can’t resist interesting projects, like the one a new friend brought me a few weeks ago. […]