I know I bang on endlessly about the importance of “stocks”, but they really are important. Here’s the puzzle – there is no mechanism in the real world […]
Briefing / Strategy
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Strategy Dynamics Briefing 57: Switching costs, delays and limited rationality in customer choices
Recent briefings have made some simplifying assumptions – that customers switch between rivals for any gain, no matter how small, that they do so instantly, and that they […]