Recent briefings have made some simplifying assumptions – that customers switch between rivals for any gain, no matter how small, that they do so instantly, and that they […]
Briefing / Strategy
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StrategyDynamics Briefing 56: Rivalry in project-based industries
In industries where customers buy substantial projects, each contract is effectively a case of type-1 rivalry – either we win it, or a competitor does. Examples include construction […]