Kim Warren on Strategy

Strategy insights and living business models

· Strategy

When is a customer 'lost'? - Segmenting by activity rate.

Central to the principles of strategy dynamics is knowing how quickly resources are being won and lost. This is easy enough for most – you know when you close capacity, hire or lose staff, or discontinue products – but can be surprisingly tricky with customers. You would imagine that banks or…

Kim Warren

consulting firms, customer churn, customer segmentation, mckinsey, mobile operators, professional services

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