Kim Warren on Strategy

Strategy insights and living business models

· Strategy

Customer satisfaction and growth

Interesting article in Sloan Management Review on linking customer satisfaction to growth. Looks based on very thorough research on customer satisfaction metrics and their subsequent behaviour – especially passing…

Kim Warren

brand strategy, customer loyalty, customer satisfaction, growth, marketing, strategy dynamics

Strategy Dynamics Essentials

Strategy Dynamics Essentials book cover

Strategic Management Dynamics

Strategic Management Dynamics - cover image