Kim Warren on Strategy
Strategy insights and living business models
"Adoption" challenges are everywhere
(I owe this one to my friend Lars Finskud at Vanguard Strategy – thanks Lars!) Most of us are familiar with the idea of the marketing “AIDA” framework…
Customer satisfaction and growth
Interesting article in Sloan Management Review on linking customer satisfaction to growth. Looks based on very thorough research on customer satisfaction metrics and their subsequent behaviour – especially passing…
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