Kim Warren on Strategy

Strategy insights and living business models

· Strategy

"Adoption" challenges are everywhere

(I owe this one to my friend Lars Finskud at Vanguard Strategy – thanks Lars!) Most of us are familiar with the idea of the marketing “AIDA” framework…

Kim Warren

AIDA, behavioural change, business models, business strategy, choice pipeline, customer loyalty, digital twins, digital-twin business model, dynamic business models, marketing funnel, product adoption, sales funnel, silico, system dynamics

· Strategy

Customer satisfaction and growth

Interesting article in Sloan Management Review on linking customer satisfaction to growth. Looks based on very thorough research on customer satisfaction metrics and their subsequent behaviour – especially passing…

Kim Warren

brand strategy, customer loyalty, customer satisfaction, growth, marketing, strategy dynamics

Strategy Dynamics Essentials

Strategy Dynamics Essentials book cover

Strategic Management Dynamics

Strategic Management Dynamics - cover image