When I challenged the ‘wicked problems’ notion (see What makes a wicked business issue? and HOW to wrangle wicked business problems), I mentioned a framework for extending the […]
Briefing / Strategy
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Strategy Dynamics Briefing 58: Varying Customer Characteristics
Customers usually differ from each other on many factors – purchase rates, price sensitivity, switching costs, rationality, time to respond etc. – and these differences affect the dynamics […]