Kim Warren on Strategy

Strategy insights and living business models

· Strategy

Understanding customer churn

Great seminar last week by my colleague Bruce Hardie at London Business School on the complications involved in the simple idea of customer churn. Bruce probably knows more…

Kim Warren

Bruce Hardie, customer churn, Lars Finskud, marketing, marketing metrics, Netflix, pruchase rate, Vanguard Strategy

· Strategy

When is a customer 'lost'? - Segmenting by activity rate.

Central to the principles of strategy dynamics is knowing how quickly resources are being won and lost. This is easy enough for most – you know when you close…

Kim Warren

consulting firms, customer churn, customer segmentation, mckinsey, mobile operators, professional services

Strategy Dynamics Essentials

Strategy Dynamics Essentials book cover

Strategic Management Dynamics

Strategic Management Dynamics - cover image