Kim Warren on Strategy
Strategy insights and living business models
Understanding customer churn
Great seminar last week by my colleague Bruce Hardie at London Business School on the complications involved in the simple idea of customer churn. Bruce probably knows more…
When is a customer 'lost'? - Segmenting by activity rate.
Central to the principles of strategy dynamics is knowing how quickly resources are being won and lost. This is easy enough for most – you know when you close…
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