Although the choice pipeline is most easily seen in fast-moving consumer products, it also shows up in many other situations… Where? Read on to find out!
Briefing / Strategy
Posted on:
Strategy Dynamics Briefing 41: Important implications of the customer choice pipeline
This briefing offers some observations that, whilst illustrated by Briefing 40, are far more general.
Briefing / Strategy
Posted on:
Strategy Dynamics Briefing 40: The customer choice pipeline
Resources do not just develop within an organization, but may do so before becoming an active part of the business. For example, employees may have been aware of a potential employer for many years before choosing to seek employment, and this dynamic of building awareness and understanding can have a big impact on an employer’s success in hiring the people it needs. Read on to find out more…