Although the choice pipeline is most easily seen in fast-moving consumer products, it also shows up in many other situations… Where? Read on to find out!

This briefing offers some observations that, whilst illustrated by Briefing 40, are far more general.

Resources do not just develop within an organization, but may do so before becoming an active part of the business. For example, employees may have been aware of a potential employer for many years before choosing to seek employment, and this dynamic of building awareness and understanding can have a big impact on an employer’s success in hiring the people it needs. Read on to find out more…