Some sound principles in a brief Memo to the CEO. Particularly good is the focus on opportunity today’s conditions offer for sound firms.

Full article at Rethink Your Strategy: An Urgent Memo to the CEO.

Much of the advice is generic, and requires much more work than the brief headlines suggest. It also implies undoing much of the foolish activity that firms engaged in during the boom – by cutting fringe activities, shedding marginal businesses, ...