In industries where customers buy substantial projects, each contract is effectively a case of type-1 rivalry – either we win it, or a competitor does. Examples include construction […]
Briefing / Strategy
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Strategy Dynamics Briefing 54: Type-1 rivalry in emerging markets
Markets are often in a process of emergence, when new potential customers develop, driven by product and/or price improvements offered by suppliers, as well as by political, economic, […]