Kim Warren on Strategy

Strategy insights and living business models

· Briefing

StrategyDynamics Briefing 56: Rivalry in project-based industries

In industries where customers buy substantial projects, each contract is effectively a case of type-1 rivalry – either we win it, or a competitor does. Examples include construction projects in civil engineering or process industries, IT projects for government departments, and large consultancy studies. Customers usually ask possible suppliers to…

Kim Warren

competitors, Cyclicality in project-based industries, project based industry, rivalry

· Briefing

Strategy Dynamics Briefing 54: Type-1 rivalry in emerging markets

Markets are often in a process of emergence, when new potential customers develop, driven by product and/or price improvements offered by suppliers, as well as by political, economic, social or technological change (“PEST”) factors. This customer development process has important implications, especially for type-1 rivalry. Figure 1 shows market development…

Kim Warren

adoption costs, competitors, customers, emerging markets, growing markets, PEST, type-1 rivalry

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