(I owe this one to my friend Lars Finskud at Vanguard Strategy – thanks Lars!) Most of us are familiar with the idea of the marketing “AIDA” framework […]
Strategy
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Getting better value from the value-curve
An example of a framework with widespread relevance … Just had an enquiry from a professor taking the online course, wanting to know if the customer ‘choice pipeline‘ […]
Briefing / Strategy
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Strategy Dynamics Briefing: 48 Resource development in non-commercial cases
Resources also ‘develop’ in noncommercial situations…