There’s money to be made in declining markets – especially if you can exploit rivals who don’t understand what you do. So model out how you can play […]
Strategy
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When a digital twin business model tells you something you didn’t know
I often tell students “If the model’s behaviour doesn’t match reality, there’s something wrong, so fix it before moving on” I should add that one of two things […]
Strategy
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Beat competitors – take out the “loose bricks” in their wall
You can beat a competitor by taking out the “loose bricks” in their wall – customers, products, even staff – that are most easily taken, but valuable, until […]
Strategy
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“What is this ‘digital twin’ thing any way?”
Since posting about our digital twin business models recently, many people have asked “What the heck is this digital twin thing any way?” or even “How on earth […]
Strategy
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“How do I get to a digital-twin KPI-system from my current KPIs?”
I made the case in another post that a digital twin business model IS the KPI system that explains how the business is performing, and will likely perform […]