My students, whether young or ‘mature’, have usually had to write up for me what their digital-twin models do and outline their resulting recommendations. And I always tell […]
“There are a million reasons for falling profits” – No, just one!
I recall a seminar at London Business School a few years back where I dissected a crisis of sales and profit decline at Marks & Spencer (M&S), the […]
The value of a business, its projects, initiatives and strategy.
Business leaders and their teams need to understand this – and those who build digital-twin business models for them should appreciate the big “answer” that a whole-business model […]
Re-usable and continuing solutions: Most models are not Kleenex!
A McKinsey expert once told me “A dynamic model is like Kleenex – use it to fix an issue, then throw it away“. Now some digital twin business models […]
Common structures and business models apply to MANY cases, making digital twins faster to build and more reliable
Some small causal structures arise and work reliably in many cases to capture how things change. And businesses in many sectors share completely standard structures. Using standard structures saves […]