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System dynamics transforms Coca-Cola brand planning

Posted on: May 1, 2014

A great article by Ram Krishnamurthy, Group Director, Marketing Strategy & Insights at Coca-Cola + others … see more on Vittorio Raimondi and Dave Exelby who head the work. As […]

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Strategy Dynamics Essentials
Cover image - 'Strategy Dynamics Essentials'
Strategic Management Dynamics
Cover image - 'Strategic Management Dynamics'

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