A shockingly simplistic ‘Executive Definition of Strategy’ in the Booz journal Strategy+Business. The summary is partly OK “… the result of choices executives make on where to play and how to win, to maximise long-term value“, but it follows up with trivial, age-old points about choosing “position” and required capabilities – illustrated with that ancient case Southwest Airlines.

This cannot be an adequate definition of strategy. First, the answer today is no different than it would have been 30 ...