Kim Warren on Strategy

Strategy insights and living business models

· Strategy

Foreign market entry

Another gem from SMS – unpublished as yet – by Fjeldstad, Gao and Burkay of BI Norwegian School of Mgmt. How come Google and eBay, dominant global players in their sectors, both got killed by local rivals in China – AliBaba and Baidu  [in eBay’s case, in spite of acquiring…

Kim Warren

AliBaba, Baidu, china, eBay, foreign market entry, globalisation, Google, international strategy

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