Multi-business strategy dynamics

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Extending the strategy dynamics principles to related businesses is essentially simple. If a single business is a system of customers, products, capacity, people and cash, then a multi-business corporation could simply be a number of such independent systems. Indeed, that was a popular model in the 1970s – the diversified conglomerate, in which only investment and financial-objective choices were made at the centre. But this is now a discredited model because investors can make those decisions ...

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