Strategy – a troubled discipline

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Managers may not know or care, but this really matters. I’ve argued for professional strategic management before [search the archive], but if there’s a crisis in the discipline itself, there’s little chance of ever achieving that aim. Be clear – the academic topic of strategy is in real crisis. Students don’t like the courses, recruiters don’t value what they learn, executives don’t use its tools, and academics don’t want to be part of the field. A recent academic ...

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