Kim Warren on Strategy

Strategy insights and living business models

· Strategy

System dynamics transforms Coca-Cola brand planning

A great article by Ram Krishnamurthy, Group Director, Marketing Strategy & Insights at Coca-Cola + others … see more on Vittorio Raimondi and Dave Exelby who head the work. As…

Kim Warren

4sightassociates, brand planning, brand strategy, coca-cola, DAS Ltd, Dave Exelby, market research, modeling, Ram Krishnamurthy, sales forecasts, strategy dynamics, system dynamics, Vittorio Raimondi

Strategy Dynamics Essentials

Strategy Dynamics Essentials book cover

Strategic Management Dynamics

Strategic Management Dynamics - cover image