Few companies are so lucky as to have only one competitor, so we need to extend the principles in recent Briefings to handle multiple rivals. It is relatively easy to adapt the three standard rivalry structures to …
Briefing / Strategy
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Strategy Dynamics Briefing 61: Rivalry in noncommercial cases
Competition is widespread in public services and voluntary organizations, and is often similar to the rivalry for customers in business cases. Voluntary organizations must …
Briefing / Strategy
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Strategy Dynamics Briefing 60: Competing for staff
Competition for staff is widespread, not only in corporate settings but in non-profit and public sectors too. Rivalry for highly skilled and experienced people can be so ferocious […]
Briefing / Strategy
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Strategy Dynamics Briefing 59: Competing through intermediaries
Intermediaries give rise to powerful type-3 rivalry, both in B2C and B2B cases. Often, a key objective for suppliers is to capture more share of the intermediaries’ attention, […]
Briefing / Strategy
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Strategy Dynamics Briefing 58: Varying Customer Characteristics
Customers usually differ from each other on many factors – purchase rates, price sensitivity, switching costs, rationality, time to respond etc. – and these differences affect the dynamics […]