Strategy and Climate Change.

Good to see Peter Senge et al arguing that it’s both important and possible to tackle climate change [though I’m not sure how happy people may be taking lessons in reducing their carbon footprints from people who go helicopter skiing!] ‘The Next Industrial Imperative – Facing up to Climate Change’ calls for a revolution in business thinking. The authors show how Sweden depends on oil for only 30 percent of its energy, vs. 77 percent in 1970. (The United States, by contrast, is still at 85 percent.) George Bush has misled the US public for years that oil consumption can only be cut by hitting their wealth, but the average Swede hardly seems poor, and the article points out that loads of business opportunities arise when big changes like this work through.

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