There was quite a fashion in the ‘90s for ‘strategic information management’, and it seems the idea is back again. Strategy+Business reports that, “for the chief information officer (CIO), thinking strategically has never been more important. New technologies are changing how companies relate to their employees, customers, suppliers, partners, sales channels, and markets.” The article argues that the CIO can earn a seat at the senior table by helping to set and realize long-term goals and by augmenting the capabilities of the entire enterprise. That has been true for decades, of course, but maybe hit a peak in the ‘90s when the internet really transformed what organizations could do and how they might do it. Question is, is it still that important when many companies have out-sourced the function? Surely they should not have out-sourced the strategic use of information.