How knowledge matters at E.ON and P&G

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How does knowledge matter? is the theme of the SMS conference, and there have been some great contributions. The CEO of power producer e.on explained very clearly how the company is building, capturing and sharing knowledge amongst many ‘communities of practice’ to enable them to build business and performance. Then David Steed, former CIO of Proctor & Gamble put this very succinctly in a discussion at the 2008 SMS conference. Asked ‘how does knowledge matter’ he emphasized the importance of speed to market in FMCG. “When a competitor withdraws from a market because they are still taking 18 months to bring products to market when you can do it in 6, you know you have a real capability offering sustained competitive advantage.” He went on to describe the intense knowledge and efficient, reliable processes that underlie this capability-of-speed. Nothing abstract or obscure – simple, tangible and measurable factors.

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  1. Ralf Lippold  October 14, 2008

    Hi Kim,

    Lean Thinking gives you real competitive advantage – and yet it takes time to adapt to existing organizational culture that is bound to “old” thinking.

    Hm, the tangible and measurable factors, what exactly are these? Don’t there exist others -intangible- that are the underlying drivers of the measurable ones?

    If a factor is not yet measurable it doesn’t mean you won’t find a way to do that. To get there though one has to start conversations for expression the mental models that perhaps hinder the (newly defined) measurements.

    How to measure the building of personal network nodes (XING, Facebook, LinkedIn) and the effect on the overall outcome (in form of business, economic growth, etc.)

    Best regards

    Ralf

    reply

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