The data in chapter 1 reports the numbers of diabetes cases diagnosed, whereas chapter 6 looks at the likely development in total numbers of cases, including estimated numbers undiagnosed. These could be as much as 40% higher in number.

If you would rather watch than read, Wiley kindly arranged to take some short videos about the book, one for executives and professionals, and another for strategy teachers.

We had a great time with the book launch yesterday evening. Here are some short videos with me, Steve Hardman from Wiley and James McDonnell at PWC who kindly sponsored the event.

Many people love the book cover .. thanks to Mark Styles at Wiley for that! But my friend Lars Finskud at Vanguard Strategy spotted a new take on the theme. Take a look at this clip, especially the later part.