Airlines shake-out PS

PS – You may know that Ryanair features strongly in my book Strategic Management Dynamics for three reasons – its a simple business model, its well-known, and its data is almost entirely public. The case demonstrates cleraly the simple principles that [a] resources drive performance, [b] resources accumulate and [c] they depend on each other to grow.

The focus is very much on internal factors explaining performance. But of course external factors matter too Рin this case the rising cost of fuel and the general fall in consumer spending.

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