I see Wrigley, of chewing-gum and mints fame, accepted a $23 billion takeover from Mars, which includes Snickers, M&M’s and Uncle Ben’s rice among its brands, making it […]
ROI on marketing spend
Good to see Strategy+Business looking at ROI on marketing in a grown-up way. The proliferation of digital media and the fragmentation of audiences have rendered audience exposure, the […]
Go to school on balanced scorecard.
I see you can go to Harvard Business School and learn about ‘Driving Corporate Performance – Aligning Scorecards, Systems, and Strategy’ [July 13 – 18, 2008]. I come across […]
A bunch of interesting items from McK Q
We keep being told that investors value growth in future earnings over short term profits [yes, early], so an article on Corporate Health in an Earnings-Driven Environment is […]
Mea Culpa !! Overloaded
I’ve got so much on for the foreseeable future with responding to interest in the book that sounding off about strategy issues generally has fallen off my radar-screen […]