Crisis in Strategy?

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The Academy of Management conference each summer brings together large numbers of faculty from business schools, mostly from the United States but also from other countries. Amongst the sessions on strategy at this year’s event in Philadelphia, discussions expressed disquiet about the state of the subject and its status in departments and teaching in business school. Observations and feelings reported include:

  • ratings for strategy courses are falling, and students are dropping strategy classes
  • other subjects [Economics, Marketing, OB, Operations, Entrepreneurship] are stealing ...
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