Models help Behavioural Strategy (BS)

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BS says complex data, mental biases and emotions make good strategy choices hard to achieve, but these are not ‘givens’ or independent. An interesting debate at EURAM among academics who have studied these issues for decades rather implied

  • … that our ability to make sense of complex information is fundamentally limited (especially in Strategy with its multiplicity of elements and interconnectedness) … but it can be radically improved by better representation – even simplistic Balanced Scorecards help a lot.
  • … that biases are simply ...
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