Capability-based strategy: beware ‘core competences’.

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How to win by changing the game by head of Booz N America business Cesare Mainardi, and colleagues Paul Leinwand and Steffen Lauster makes a strong case for building capabilities to capture new opportunities, rather than looking inward at what you already have. Capabilities feature strongly in current strategy writing, but seem hard to make practical. The article implies, though, that they have a way of making capabilities concrete and measurable, to arrive at a ‘capability ...

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