Strategy Dynamics Briefing 64: Types of strategic decision

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The briefings to this point have set out the main dynamic structures that determine organizations’ performance. The next few briefings examine how decisions steer those structures and how to design policies (decision-rules) that can build and sustain the resources required for strong performance. First, though, it is helpful to clarify the different kinds of strategic decisions. A logical approach is to follow a more or less chronological sequence over the life of an organization, although these questions cannot be treated ...

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Strategy Dynamics Briefing 42: More extensions of the customer choice pipeline

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Although the choice pipeline is most easily seen in fast-moving consumer products, it also shows up in many other situations… Where? Consulting companies, law firms and other professional service businesses must make clients aware of and understand the provider’s service before they can be expected to buy it. Many business-to-business (B2B) providers have little problem with the early stages in the chain — most significant business customers, for example, are very familiar with all the alternative telecoms providers and their ...

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