Strategy Dynamics Briefing 62: Dealing with multiple competitors

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Few companies are so lucky as to have only one competitor, so we need to extend the principles in recent Briefings to handle multiple rivals. It is relatively easy to adapt the three standard rivalry structures to capture several competitors – figure 1 shows the structure for three coffee stores—ours plus two competitors—seeking to win potential customers in the market from Briefing 50.

Figure 1: Dealing with multiple competitors. (Click image to view larger)

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