Strategy Dynamics Briefing 74: Intangibles concerning ‘state-of-mind’

Posted by:

Intangibles reflecting the state of mind of key groups showed up in the case of a firm providing computer support to small and medium enterprises (SMEs). Two years before the time in question, the company had some 90 clients who each needed about 75 hours per month of support. Its founder/CEO was signing up just under two new clients per month, and none were leaving. Each new client needed about 200 hours of initial work to set them up. The ...

Continue Reading →
0

Strategy Dynamics Briefing 73: Intangible resources – getting some clarity

Posted by:

We all know that ‘soft’ factors are important – we need motivation amongst our staff, reputation with potential customers, effective processes to get things done, good data that is up to date, and powerful capabilities for developing products, for example. Unfortunately, there is little agreement in strategy books and articles on what those soft items actually are, the categories into which they fall, or how they can be specified and measured.

We will spare you the review and analysis of ...

Continue Reading →
0