Working  with public officials in Tyumen region of Russia highlighted the still-wider generic nature of the systems that strategy and policy try to design and operate well. Every commercial business serves customers with products or services and do so using capacity of various kinds operated by staff. Customers drive demand (sales and revenue), there may be a cost-of-goods, and capacity + staff drive the supply the business can deliver at some cost.

The surprise in venturing out of the corporate world into other sectors is how universal these relationships are. ...