‘Gestures’, not strategy

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It’s hard enough dealing with current difficulties in a strategically sound way, but it’s not helped by actions that are pointless or counter-productive – examples below.

Some of these actions just might be unavoidable if the business is in real danger of collapse, but very few are in such a bad state. It seems most are doing these things for purely symbolic reasons – ‘We must be seen to be taking the problem seriously’ – or else to hold up short-term profitability ...

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