The Growth/Share matrix lives!

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Offspring of the BCG matrix [and McKinsey/GE versions] are alive and well it seems – over 60% of top global companies actively use such tools, though not quite as in the 70s. Dieter Heuskel of BCG chaired a good session on this at the SMS conference this week. [See Managing for Value for example of his + colleagues’ work.] The panel showed early research findings on the matrices’ usage – which shows two key changes: 

  1. They are more sophisticated ...
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