The Growth/Share matrix lives!

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Offspring of the BCG matrix [and McKinsey/GE versions] are alive and well it seems – over 60% of top global companies actively use such tools, though not quite as in the 70s. Dieter Heuskel of BCG chaired a good session on this at the SMS conference this week. [See Managing for Value for example of his + colleagues’ work.] The panel showed early research findings on the matrices’ usage – which shows two key changes: 

  1. They are more sophisticated ...
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Good old tools still help

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You would expect knowledge in a professional field to accumulate – what we use today being built on what was known and used in the past. Strategy often doesn’t feel like that – a new fad gets promoted, then falls away as the next one comes along. So it’s a good reminder that one such tool is still helpful – if used with very great care!

The GE-McKinsey nine-box matrix helps identify which business units in a corporate entity ...

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