Recent briefings have made some simplifying assumptions – that customers switch between rivals for any gain, no matter how small, that they do so instantly, and that they […]
StrategyDynamics Briefing 56: Rivalry in project-based industries
In industries where customers buy substantial projects, each contract is effectively a case of type-1 rivalry – either we win it, or a competitor does. Examples include construction […]
Strategy Dynamics Briefing 55: Rivalry through successive product generations
Many industries feature repeated replacement of one generation of product or service with another. In the cellphone industry, for example, the early analogue handsets and networks achieved some […]
Strategy Dynamics Briefing 54: Type-1 rivalry in emerging markets
Markets are often in a process of emergence, when new potential customers develop, driven by product and/or price improvements offered by suppliers, as well as by political, economic, […]
Strategy Dynamics Briefing 53: Type-3 rivalry for disloyal customers
In many markets it is hard to make customers loyal, so few can be described as being ‘our‘ customers. Many coffee store users certainly do not use a […]