Behavioral strategy

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Good advice from McKinsey on handling the behavioral issues of strategic decision-making. Important though this is, McK themselves have shown the strategy field offers little rigorous method for working out what to do – an issue that the field in general also worries about constantly. Hardly surprising, then, that in the absence of useful analysis, process is seen as critical. The flip-side is that if good method were available – which it is, of course –¬†biases, power-relations and other social issues would drop away, since it would be obvious that an idea did or did not make sense.

See www.strategydynamics.com

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