Now here’s a thing – Bet you didn’t know that there are ‘Chief Strategy Officers’ out there [we used to call them Strategy Directors in UK corporations]! McK […]

I am reminded of what may be one of the most dangerous articles on competitive strategy I ever read. ‘Hardball: Five Killer Strategies for Trouncing the Competition.’, Stalk […]

I am amazed how little companies seem to know about competitors, and how they lack any specific plans for dealing with specific rivals – most just drag on, […]

I see Wrigley, of chewing-gum and mints fame, accepted a $23 billion takeover from Mars, which includes Snickers, M&M’s and Uncle Ben’s rice among its brands, making it […]

Good to see Strategy+Business looking at ROI on marketing in a grown-up way. The proliferation of digital media and the fragmentation of audiences have rendered audience exposure, the […]